The Preferred Provider's Handbook: Building a Successful Private Therapy Practice in the Managed Care Marketplace

ISBN-13: 9780876307083 / Angielski / Miękka / 1994 / 184 str.

William L. Poynter

Opis

Included in this highly practical book are tips on how to: -- Get accepted on the preferred psychotherapist provider lists of managed care organizations -- Generate patient referrals once you are accepted on a panel of preferred providers -- Retain active referral status over the long term -- Zero in on the higher quality networks that produce higher income and have minimal legal risk -- Break into the closed provider lists -- one of the most difficult but most important tasks confronting therapists A wake-up call for the office-based private psychotherapist who wants to know how (or whether) to compete for patient referrals from the private, managed mental health care sector. -- American Journal of Psychiatry

Spis treści

Chapter 1 Coming to Terms with Managed Care; Chapter 2 The First Marketing Challenge: Finding Open Managed Care Panels; Chapter 3 Breaking into Closed Provider Lists; Chapter 4 The Second Marketing Challenge: Referral Development; Chapter 5 The Third Marketing Challenge: Retention on the Active Panel; Chapter 6 Strategic Positioning: Targeting Your M.C.O. Partners; Chapter 7 Future Marketing: Near-Term Repositioning; Chapter 8 The Impact of the American Health Security Act; Chapter 9 Ego-Syntonic Marketing; Chapter 10 Designing an M.C.O.-Targeted Marketing Plan;

O autorze

Authored by Poynter, William L.