The Practice of Market Research

ISBN-13: 9780273773115 / Angielski / Miękka / 2013 / 608 str.

Yvonne McGivern

Opis

This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.