The Power of Words: Unveiling the Speaker and Writer's Hidden Craft

ISBN-13: 9780805847833 / Angielski / Twarda / 2003 / 272 str.

David S. Kaufer; Suguru Ishizaki; Brian S. Butler

Opis

Over the past several years, David Kaufer and his colleagues have developed a software program for analyzing writing (DocuScope). This book illustrates the concepts and rhetorical theory behind the software analysis, examining patterns in writing and showing writers how their writing works in different categories to accomplish varying objectives. Reflecting the range and variety of audience experience that contiguous words of surface English can prime, the authors present a theory of language as an instrument of rhetorically priming audiences and a catalog of English strings to implement the theory. The project creates a comprehensive map of the speaker and writer's implicit knowledge about predisposing audience experience at the point of utterance. The book begins with an explanation of why studying language from the standpoint of priming--not just meaning--is vital to non-question begging theories of close reading and to language education in general. The remaining chapters in Part I detail the steps taken to prepare a catalog study of English strings for their properties as priming instruments. Part II describes in detail the catalog of priming categories, including enough examp

Spis treści

Contents: T. Oakley, Foreword. Preface. Introduction: Words and Their Potency for Priming Audiences. Part I:Preliminaries. Priming Audience and Practices of Literacy. Cataloging English Strings for Their Priming Potencies: A Report of a Research Study. Methods for Selecting and Catloging Strings. The Catalog Hierarchy. The Hierarchy in Relation to Previous Scholarship. Part II:Results: The Catalog in Depth. Cluster 1: Internal Perspectives. Cluster 2: Relational Perspectives, Part I. Cluster 2: Relational Perspectives, Part II. Cluster 3: External Perspectives. Part III:Implications and Applications of Rhetorical Priming Theory. Using Priming Strings to Analyze Corpora of Texts.

O autorze

David S. Kaufer, Suguru Ishizaki, Brian S. Butler, Jeff Collins,