The Power of Persuasion – Becoming a Merchant in the Eighteenth Century

ISBN-13: 9783837656527 / Angielski / Miękka / 2022 / 600 str.

Lucas Haasis

Recenzje

»Overall the book demonstrates what it is possible to learn from an untouched archive by following the logic of contemporary merchants and staying close to sources, not only in their content but also in their materiality. Haasis reached a balance between, on the one hand, respecting the original material and, on the other, convincingly placing this material in the broader context of eighteenth century commercial culture and practices.« Elisabeth Heijmans, H-Soz-u-Kult, 30.03.2023 »A remarkable addition to business, economic and maritime history. Although not everyone will be convinced by its distinctive approach, the archival work provides a unique window into the world of an eighteenth-century wholesale merchant. Rather than relying on theoretical debates, Haasis eloquently shows the dilemmas, failures and successes encountered by a merchant.« Gijs Dreijer, International Journal of Maritime History, 34/4 (2022)

O autorze

Haasis, LucasLucas Haasis, born in 1985, is a postdoctoral researcher and the research coordinator of the UK-German Prize Papers Project (www.prizepapers.de). He is also a lecturer of Early Modern History at the Carl von Ossietzky Universität Oldenburg, Germany. His research focusses on 18th-century letter-writing practices, mercantile culture of the 18th century, materiality studies, and praxeological approaches in historiography and global microhistory.