The Portable MBA in Entrepreneurship

ISBN-13: 9780470481318 / Angielski / Twarda / 2009 / 504 str.

Andrew Zacharakis

Opis

A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business. If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.

• Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship
• Includes customizable, downloadable forms for launching your own business
• Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources
• Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools

Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.

Spis treści

Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii

Preface to the Fourth Edition ix

About the Contributors xi

1 The Entrepreneurial Process 1
William D. Bygrave

2 Idea Generation 27
Heidi M. Neck

3 Opportunity Recognition, Shaping, and Reshaping 53
Andrew Zacharakis

4 Entrepreneurial Marketing 83
Abdul Ali and Kathleen Seiders

5 Business Planning 109
Andrew Zacharakis

6 Building Your Pro Forma Financial Statements 137
Andrew Zacharakis

7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161
William D. Bygrave

8 Debt and Other Forms of Financing 197
Joel M. Shulman

9 External Assistance for Start–ups and Small Businesses 225
Elizabeth J. Gatewood and Carol McLaurin

10 Legal and Tax Issues 263
Richard Mandel

11 Intellectual Property 297
Kirk Teska and Joseph S. Iandiorio

12 Selling in an Entrepreneurial Context 329
Mark P. Rice and H. David Hennessey

13 Beyond Start–up: Developing and Sustaining the Growing Organization 355
Donna Kelley and Edward Marram

14 Franchising 385
Steve Spinelli

15 Social Entrepreneurship 411
Heidi M. Neck

Glossary 437

Index 459

O autorze

William D. Bygrave, MA, DPhil, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.

Andrew Zacharakis, BS, MBA, PhD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies.

The Portable MBA Series, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today′s vital business topics.

Blurb

The only book that offers a state–of–the–art education in entrepreneurship

. . . from an all–star team of top professors and successful businesspeople.

Starting a business is the dream of millions but a struggling economy has put many of those dreams on hold. Fortunately, a great business idea is a great business idea in any economy. In fact, some of the world′s biggest and most successful businesses were founded during economic downturns and even during the Great Depression.

Compiled by a seasoned business professor from Babson College, The Portable MBA in Entrepreneurship, Fourth Edition covers all the fundamentals of a top–flight business school education from recognizing great opportunities to arranging venture capital financing to formulating winning business plans. Updated with the latest tax and legal information, this invaluable resource guides you through the startup process and beyond, culling wisdom from the best and brightest in the world of business.