The Portable MBA in Economics

ISBN-13: 9780471595267 / Angielski / Miękka / 1994 / 304 str.

Philip K. Y. Young; John J. McAuley

Opis

Economics should play a crucial role in every business decision, yet many business people do not have a firm grasp of the concepts or fully understand how economics relates to the business decision at hand. This study offers a crisp overview of economic concepts along with case studies that demonstrate exactly how to apply economics to everyday business decisions and forecasting. From analyzing the demand for a product to sliding economies of scale, these applied lessons in economics round off with a major glossary of terms used by economists and business people.

Spis treści

Business and Economics.

MACROECONOMICS.

Measuring Economic Activity.

The Business Cycle.

Producing Goods and Services.

Inflation and Unemployment.

Economic Lubricants.

A Borderless World.

MICROECONOMICS.

Understanding the Market Process.

Consumer Respnse.

Producer Response.

Putting It All Together.

Appendix.

Glossary.

Notes.

Index.