The Portable MBA

ISBN-13: 9780470481295 / Angielski / Twarda / 2010 / 384 str.

Kenneth M. Eades; Timothy M. Laseter; Ian Skurnik

Opis

A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever.

• Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy.
• Every chapter is totally updated and seven new chapters have been added on vital business topics
• Includes case studies and interactive web-based examples

Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.

Recenzje

‘Comprehensive overview of all business basics and [an] excellent resource.’ (CPO Agenda, Summer 2010).

Spis treści

List of Downloadable Materials vii

Preface ix

About the Authors xv

Introduction: The MBA Degree Experience 1

1 Accounting Principles 8

2 The Principles of Economics 28

3 Introduction to Business Ethics 47

4 Marketing Management 63

5 Financial Management 83

6 Operations Management 111

7 Managing People 134

8 Supply Chain Management 156

9 Strategy—Defining and Developing Competitive Advantage 169

10 Financial Analysis and Firm Valuation 187

11 Consumer Behavior 216

12 New Product Creation 227

13 Entrepreneurship 243

14 Emerging Markets and Development 259

15 Enterprise Risk Management 277

16 Leading from the Middle 301

17 Managing Teams 314

18 Starting Your New Career with an MBA 332

Index 339

O autorze

KENNETH M. EADES, Professor of Business Administration, Darden School of Business, University of Virginia.

LYNN A. ISABELLA, Associate Professor of Business Administration, Darden School of Business, University of Virginia.

TIMOTHY M. LASETER, Senior Lecturer, Darden School of Business, University of Virginia, and the Tuck School of Business at Dartmouth.

PETER RODRIGUEZ, Associate Dean for International Affairs and Associate Professor of Business Administration, Darden School of Business, University of Virginia.

PAUL J. SIMKO, Associate Dean for the MBA for Executives Program and Associate Professor of Business Administration, Darden School of Business, University of Virginia.

IAN SKURNIK, Associate Professor of Business Administration, Darden School of Business, University of Virginia.

Blurb

Praise for The PORTABLE MBA
FIFTH EDITION

"This book is the flagship of the Portable MBA series. It lets you peer into the contents of the entire core of an MBA program, to see how it integrates the instruments of business to develop people of impact: leaders, critical thinkers, and outstanding professionals. Prepared by some of Darden′s best teachers, this is essential reading for anyone contemplating MBA studies."
— Robert F. Bruner, Dean and Charles C. Abbott Professor of Business Administration, Darden School of Business, University of Virginia

"From the #1–ranked MBA faculty of the Darden School, The Portable MBA offers business fundamentals and practical insights that are timely and timeless for managers at any level."
—Trip Davis, cofounder and Chairman, TRX, Inc.

"For those looking to get an MBA degree, The Portable MBA is an excellent source to get a head start on understanding business principles. The concepts in this book are the beginnings of the road to becoming a highly effective manager in today′s fast changing world."
—Henry Skelsey, Managing Partner, PRC Venture Partners LLC

"The Portable MBA explains the fundamentals of business, but also includes leading thoughts from Booz & Company′s award–winning journal, strategy+business. It′s a must–read."
—Joni Bessler, Vice President, Booz & Company (Shanghai) Ltd.