The Popular Anti-Icon in American Sports

ISBN-13: 9783631738054 / Angielski / Twarda / 2018 / 406 str.

Thomas Weik

Opis

The case studies of Joe Namath, Dennis Rodman and Barry Bonds show how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports. These athletes undermined the original sports-hero ideology and still became successful and popular on and off the field - also in a commercial fashion.

Spis treści

The Evolution of the Sports Icon and the Anti-Icon in the USA, Joe Namath - The Prototype of a Popular Anti-Icon in Sports, Dennis Rodman - The Second Coming of Joe Namath, Barry Bonds - The Atypical Popular Anti-Icon in Sports - Conclusion: The Popular Anti-Icon in American Sports

O autorze

Thomas Weik studied American Studies and Communications at Johannes Gutenberg University Mainz and the University of Kansas in Lawrence (USA). He completed his Master and PhD in Mainz and is currently working at the International Office of Johannes Gutenberg University. The interconnectedness of «Sports» and «Media» remains a special interest as well as the iconicity of athletes in the USA.