The Political Marketing

ISBN-13: 9786204724744 / Angielski / Miękka / 56 str.

Hatim Abdelgadir

Opis

In the past recent years, the political marketing has made significant progress. This progress has been evidenced clearly in the political Marketing's specific journals, the political Marketing's issues published in other international and marketing journals, brochures and edited volumes, academic researches of interest groups, conferences, academic articles, and practices in leading journals.Some people believe that political marketing does not exist or it is just a marketing technique used in political aspects, or it falls within contemporary strategic thought. Although these beliefs may have valid aspects, however, it remains incomplete and does not express the correct depth of the conceptual framework of what is included in political marketing. Many researchers have tried to find a specific theory that can be relied upon as a theory in political marketing, so it can come within the contemporary theories that have found acceptance among experts and researchers in the field of communication. This theory is not a unified intellectual construct, but rather a collection or synthesis of theories of information marketing, or the knowledge that the elite adopts to gain social values.

O autorze

Abdelgadir, HatimDr. Hatim Abdelgadir Mahmoud Abdelgadir Education and Academic Qualification:PhD. of Business Administration with Specialization on Marketing - Sudan University for Science and Technology - 2015 - Sudan.