The Platform Business Navigator

ISBN-13: 9781292466187 / Angielski / Miękka / 2024 / 296 str.

Oliver Gassmann

Opis

8 out of the 10 most valuable companies are built on platform business models – such as Amazon, Alibaba, Apple and Google. Given their ubiquity, traditional companies can no longer ignore platform models so this book is their practical and comprehensive guide to leveraging the power of platforms in your organisation.