ISBN-13: 9781853839733 / Angielski / Twarda / 2003 / 272 str.
ISBN-13: 9781853839733 / Angielski / Twarda / 2003 / 272 str.
Reviewing corporate social responsibility, this book suggests a co-operative strategy which creates prosperity both for corporations and for the people they serve. It presents the case for a worldwide agreement between private and public sectors and discusses the implications of this idea. The book contains case studies of international companies who have adopted socially responsible programmes and analyses research in this area across 20 years.