The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

ISBN-13: 9781119440703 / Angielski / Twarda / 2018 / 352 str.

Patrick Renvoise

Opis

The Persuasion Code Capture, convince, and close scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple.

Recenzje

"It is an evolving area and the authors do a good job of explaining what we, as recipients, do and don't respond well to." -Irish Tech News

Spis treści

Foreword

Acknowledgements

About the Authors

Why read this book?

Introduction

Part I Decoding Persuasion Science

Chapter 1: Why is Neuromarketing a Game Changer?

Chapter 2: The Neuroscience of Persuasion

Part II Decoding Persuasion Theory

Chapter 3: Neuromap: A Brain–based Persuasion Theory

Chapter 4: Applying Six Stimuli to Persuade the Primal Brain

Part III Decoding Your Persuasion Practice

Chapter 5: Diagnose the Pain

Chapter 6: Differentiate Your Claims

Chapter 7: Demonstrate the Gain

Chapter 8: Deliver the Primal Brain

Appendix A

References

Index

O autorze

Dr. Christophe Morin (Honolulu, Hawaii; www.salesbrain.com)  is the CEO and Chief Pain Officer at SalesBrain. With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience. Christophe has run and started many businesses as well as held senior positions in several publicly traded companies. Christophe holds an MBA from Bowling Green State University, an MA in Media Psychology and a Ph.D. in Media Psychology from Fielding Graduate University. He joined the Adjunct Faculty of the Media Psychology department of Fielding in 2013 as a professor of Media Neuroscience. Christophe has received numerous awards during his career as a speaker and a consumer researcher.  Patrick S. Renvoise (San Francisco, California; www.salesbrain.com)  is the President, Co–Founder and Chief Neuromarketing Officer at SalesBrain. Patrick received a Masters in Computer Science from National Institute of Applied Sciences. He headed Global Business Development efforts first at Silicon Graphics then as Executive Director of Business Development at LinuxCare. In the course of closing over $3B of business transactions and selling multi–million–dollar super–computers to NASA, Boeing, Shell, Canon, BMW, Airbus and more, he met with some of the smartest people on earth and he became fascinated by the human mind. Pushed by a strong desire to seek truth about Sales & Marketing, Patrick discovered the buy button inside the brain. He spend 2 years researching and formalizing a science–based MAP, NeuroMap TM , that has helped over 6,000 companies worldwide get their message truly understood by the brain of their customers.