Gattermann argues that the personalization of European politics makes voters more receptive to political information, that voters are more likely to adopt media logic in European affairs, and that voters prefer personalized political news. Methodologically, the book uses longitudinal and cross-country comparative research design as well as experimental design conducted in three European countries. The style of presentation is academic, with abundant use of specialized vocabulary.
Katjana Gattermann is Assistant Professor of Political Communication and Journalism at the Amsterdam School of Communication Research, Department of Communication Science, University of Amsterdam. Her research interests comprise political communication and journalism, public opinion and political behaviour with a regional focus on Europe and the European Union. Her work addresses questions that concern the relationship between representatives and represented, and particularly the linking role of the media in that relationship. Her work has appeared in journals such as the European Journal of Political Research, European Union Politics, the International Journal of Press/Politics, the Journal of European Public Policy, and West European Politics.