The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences

ISBN-13: 9781119819707 / Angielski / Twarda / 2022 / 288 str.

David A. Yovanno

Spis treści

Preface: How Modern Partnerships Were BornPart I: Welcome to the Partnership EconomyChapter 1: Unlock Unexpected, Lasting Growth with Modern Partnerships -- Featuring Sunbasket & Rastelli's and Ticketmaster & SpotifyChapter 2: Trust Is the New Black and Other Reasons Why Referral Partnerships Work--Featuring BooktopiaChapter 3: How Partnerships Can Help You Meet Critical Business Goals--Featuring Autodesk, Revolut, Richer Sounds, and Uber EatsChapter 4: Engage Customers Wherever They Are on Their Customer Journeys--Featuring Walmart & Multiple PartnersChapter 5: Six Building Blocks of Today's Partnerships--Featuring Harry'sPart II: What Are Modern Partners?Chapter 6: Coupon, Cashback and Rewards, and Loyalty Partners: Reach New Audiences, Drive More Sales--Featuring Ibotta & Kohl's, ProdegeChapter 7: Creators, Influencers, and Brand Ambassadors: The Powerful New Word-of-Mouth Play--Featuring Maria Catherine & Fabletics, LightInTheBox, Ivory Ella, Savage X Fenty, PatagoniaChapter 8: Mass Media Publishers: When Old-school Advertising Doesn't Work Anymore --Featuring Ziff Media Group and Better Homes and GardensChapter 9: Mobile Partnerships: Be Where Your Customers Are All the Time --Featuring Uber, Patagonia, and Target & SamsungChapter 10: Strategic Business Partnerships: When Two Work as One--Featuring Qantas & Airbnb, Disney+ & Lyft, Hyrecar & Doordash, Tasty & Walmart, Spotify & Ticketmaster, Robinhood & TurboTax, Chase Sapphire Ultimate Rewards, and Hollister & XboxChapter 11: Community Groups, Associations, and Caused-based Organizations: When the Higher Good Is Good Business--Featuring Giving Assistant, Kickstart & Banks & Retailers, Crocs & AAA, and Microsoft & Local Chambers of CommercePart III: Get Started in PartnershipsChapter 12: How to Get Your Partnerships Program Started--Featuring Trust & Will and PartnerCentricChapter 13: How Does It Feel? Creating a Beneficial Partner Experience--Featuring Walmart, Blue Nile, eBay, Sur La Table, and ShopifyChapter 14: What About Agencies? Your Partners in Partnerships--Featuring DMiPartners, Perform[cb] Agency, Gen3, Acceleration Partners, LT Partners , and JEB CommercePart IV: Unleash Your Partnership PotentialChapter 15: What Is Partnerships Program Maturity and How Do I Get It? --Featuring FanaticsChapter 16 : Next Steps: Envision and Plan a Durable Partnerships Program--Featuring Lenovo and Blue NileChapter 17: What's Next? Prepare for Future Partnerships--Featuring HubSpotIndex

O autorze

David A. Yovanno is the CEO of impact.com, the global standard partnership management platform that makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. Dave and impact.com have been pioneers in establishing partnerships as a third channel for scalable and resilient revenue growth alongside sales and marketing.Dave has provided strategic leadership to SaaS companies in the technology vertical for more than two decades, serving previously as CEO of Marin Software, a San Francisco-based global leader in paid search SaaS technology; as president, technology solutions of Conversant, a diversified marketing services company; and as CEO of Gigya, a customer identity management platform. He has also served on the board of the Interactive Advertising Bureau and as a lieutenant and CIO in the United States Navy.