Editors Atkinson (Univ. of New Mexico) and Alvarez (California Institute of Technology) provide a well-researched overview of polling and survey methods. The volume is categorized into four sections written by scholars and practitioners from various work and academic backgrounds. From government to academia to the private sector, the authors demonstrate the interdisciplinary nature of the polling and survey industry...This comprehensive volume showcases the trends, complexities, and opportunities of polling and survey methods while examining new techniques to measure public opinion.
Lonna Rae Atkeson is a Professor of Political Science, Regents' Lecturer, and Directs the Center for the Study of Voting, Elections and Democracy as well as the Institute of Social Research at the University of New Mexico. She is an internationally recognized expert in the area of election sciences, survey methodology, voting rights, election administration, public opinion, and political behavior. Her research has been supported by the National Science Foundation, Pew Charitable Trusts, the Golisano Foundation, the Thornburg Foundation, and local, and state government agencies. She has received various awards for her research in election sciences and for her teaching and mentoring.
R.Michael Alvarez has taught at the California Institute of Technology his entire career, focusing on elections, voting behavior, election technology, and research methodologies. Alvarez is a Fellow of the Society for Political Methodology, co-editor of the journal Political Analysis, and co-director of the Caltech/MIT Voting Technology Project. He has received awards for his teaching and mentoring, including twice receiving the Caltech Graduate Student Council's Teaching & Mentoring Award.