The Other Side of Innovation: Solving the Execution Challenge

ISBN-13: 9781422166963 / Angielski / Twarda / 2010 / 240 str.

Vijay Govindarajan

Opis

Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements.

That's because "ideating" is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.

In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative--whether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to:

- Build the Right Team: Determine who'll be on the team, where they'll come from, how they'll be organized, how much time they'll devote to the project, and how they'll navigate the delicate and conflict-rich partnership between innovation and ongoing operations.

- Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions, translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation.

Practical and provocative, this new book takes you step-by-step through the innovation execution process--so your Big Ideas deliver their full promise.

Recenzje

“The Other Side of Innovation is packed with clear recommendations about how to put its findings into practice…" - Research Technology Management

“How do companies generate new ideas? And how do they turn those ideas into products? Hardly a week passes without someone publishing a book on the subject. Most are rubbish. But The Other Side of Innovation: Solving the Execution Challenge is rather good … In their new book [the authors] address two subjects that are usually given short shrift: established companies rather than start-ups and the implementation of new ideas rather than their generation." – The Economist

“…a veritable how-to guide for CEOs and entrepreneurs." – Inc. Magazine

“Excellent in-depth case studies…" “well-written book" “Summing Up: Recommended" - CHOICE Magazine

Spis treści

Introduction: How to Make Innovation Happen
Part 1: Organize Build the Team
1: Divide the Labor
2: Build the Dedicated Team
3: Manage the Partnership
Part 2: Plan Run a Disciplined Experiment
4: Formalize the Experiment
5: Break Down the Hypothesis
6: Seek the Truth
Conclusion: Moving on, Moving Up

O autorze

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.