The Origin, Diffusion, and Transformation of Organic Agriculture

ISBN-13: 9783639128291 / Angielski / Miękka / 2009 / 160 str.

Joshua Frye

Opis

Social movements are dynamic processes that are important to study because of their positive and negative impacts on individuals, cultures, language, governments, nations, and the world. They are at once socially, politically, and rhetorically complex. Although no single theoretical approach can encompass the entirety of social movements, interdisciplinary approaches allow for broader scope and richer theoretical explanatory power. The overall goal of this study is to develop a new theoretical approach to understanding social movements and apply it to the transnational organic agriculture movement. This study examines the transnational diffusion of the organic frame from India to England to the United States and analyzes the transformation of the organic frame as it was imported to different sociopolitical and sociocultural contexts.

O autorze

Joshua J. Frye holds a Ph.D. in rhetoric from Purdue University.
He is an Assistant Professor of Communication Studies at the
State University of New York College at Oneonta. Joshua s
primary research interest is the production, dissemination, and
uptake of persuasive messages, especially of an environmental
and political nature.