The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience

ISBN-13: 9781119864745 / Angielski / Twarda / 2023

Adrien (Mirakl) Nussenbaum

Spis treści

Introduction: The Marketplace Imperative ixChapter 1 Our Marketplace Discovery 1Chapter 2 Defining the Marketplace Opportunity for Retail 19Chapter 3 The Marketplace Revolution Comes to B2B 37Chapter 4 Designing Your Marketplace Strategy for Maximum Impact 59Chapter 5 Make-or-Break Marketplace Best Practices at Launch and Beyond 95Chapter 6 Feeding the Flywheel -- Scaling Your Marketplace 117Conclusion: The Marketplace Revolution Rolls On 167Acknowledgments 177Author Bios 181Index 185

O autorze

PHILIPPE CORROT is the co-founder and co-CEO of Mirakl, the industry's first and most advanced enterprise marketplace SaaS platform. A self-taught business leader, he is a three-time founder who launched his first company at the age of 20.ADRIEN NUSSENBAUM is the co-founder and co-CEO of Mirakl. He has over 14 years of entrepreneurial experience, both as a company founder and as an advisor to retailers in the throes of company transformations.