The Nonprofit Development Companion: A Workbook for Fundraising Success

ISBN-13: 9780470586983 / Angielski / Twarda / 2010 / 224 str.

Brydon M. DeWitt

Opis

A comprehensive workbook covering all aspects of successful nonprofit development One of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. The Nonprofit Development Companion examines all aspects of successful development and includes useable templates and examples that can be adapted for application within any nonprofit organization.

• Covers a specific element in each chapter, including mission, strategic planning, case for support, marketing/communications, use of volunteers, fundraising program, recordkeeping system, CEO, governing board, and development staffing
• Includes templates and samples to provide specific examples to use right away
• Offers a new approach to nonprofit fundraising and marketing

Based on sound development principles, this book gives you the step-by-step guidance you need to build and run a successful development program.

Spis treści

The AFP Fund Development Series.

Foreword.

Preface.

Acknowledgments.

Chapter One How Does Development Mean?

Development is Marketing.

Development is Holistic.

Development Includes Fundraising.

The Development Team.

The Components of Successful Development Programs.

Chapter Two A Clear and Compelling Mission.

Creating/Re–creating Your Mission Statement.

Using the Mission Statement.

The Good, the Bad, and Ugly.

In Summary.

Chapter Three Building Ownership through Planning.

Elements of Successful Planning.

Establishing the Strategic Planning Committee.

Conducting the Strategic Planning Committee Meetings.

Managing the Plan and Achieving Your Objectives.

Planning for a Capital Campaign.

In Summary.

Chapter Four Creating the Case for Support.

The Internal Case –– Basic Development Tool.

What the Internal Case Includes.

The Process of Creating the Internal Case Statement.

Tips for the Writer.

Preparing Presentational Case Materials.

In Summary.

Chapter Five Telling Your Organization s Story.

The Definition and Purpose of Marketing.

What′s in a Name?

Get to Know Your Target Audiences.

Getting the Word Out.

Using Your Available Human Resources.

Writing the Marketing and Communications Action Plan.

Internal Marketing and Communications.

Being Prepared for Crisis Management.

In Summary.

Chapter Six The Fundraising Program.

Planning to Succeed.

The Annual Fund –– Acquiring, Keeping, and Growing Donors.

Raising Major Gifts.

Planned Giving –– Another Way to Raise Major Gifts.

Capital Campaigns.

The Role of Special Events in Development.

Keeping the Friends You Have Made.

In Summary.

Chapter Seven Research and Recordkeeping.

Make the Juice Worth the Squeeze .

Where Am I, and What Do I Do?

The Continuing Process of Evaluating and Planning.

General Principles of Prospect Identification, Research, and Rating.

In Summary.

Chapter Eight The Organization and Use of Volunteers.

Why Do We Volunteer?

What Volunteers Bring to Your Organization.

Methods for Developing Volunteer Involvement and Leadership.

Selecting the Right Person for the Job.

Extending the Invitation.

Recognizing and Thanking Volunteers.

Dealing with Recalcitrance.

In Summary.

Chapter Nine Building and Keeping an Effective Governing Board.

The Principal Functions of the Board.

Beginning to Build a Strong Board.

Creating and Guiding the Process –– the Committee on Board Wellness .

The CEO and the Board –– Who′s in Charge Here?

Keeping It in the Family –– Thoughts on Board Relations.

The Special Character of Foundation Boards.

In Summary.

Chapter Ten Your Organization′s REAL Chief Development Officer.

Trickle Down Development .

The CEO and the Components of Development.

The CEO and the Major Gifts Program.

Providing Leadership in Stewardship.

In Summary.

Chapter Eleven The Development Professional.

If Development Professionals Are So Important, Why Aren′t They Appreciated?

The Development Chief and the CEO.

How to Find Your Ideal Development Professional.

In Summary.

About the Author.

AFP Code of Ethics.

Donor Bill of Rights.

Index.

O autorze

BRYDON M. DeWITT is President of DeWitt & Associates, Inc., and has been a development professional for more than thirty–five years. In addition to consulting, Mr. DeWitt has made presentations and conducted seminars/workshops for conferees and governing boards.

Blurb

Praise for
The Nonprofit Development Companion

"In The Nonprofit Development Companion, Brydon DeWitt shares his considerable knowledge and experience with everyone involved in the fundraising world. It is strong, to the point, and very clear. This is an outstanding addition to the profession′s literature."
Ken Bartels, Principal, Ken Bartels Consulting

"Whether you are a seasoned development professional or are just getting started in raising funds for an organization, The Nonprofit Development Companion has the practical how to advice and sample documents that we all need to succeed in raising friends and funds."
Susan Hacker, CFRE, Individual Giving Associate, American Society of Plastic Surgeons/Plastic Surgery Educational Foundation

"Mr. DeWitt′s The Nonprofit Development Companion is a candy store for everyone engaged in the fundraising field. His insights and methods are compelling for both the novice and the experienced professional. Following his advice will achieve any organization′s development goals. I know this firsthand, because it was his guidance that enabled us to exceed every financial goal during our very first three years as a 501 C3."
Eugene R. Klompus, Executive Director, I–Car Education Foundation

"It is hard to believe that so much clear and useful information can be included in only 200 or so pages of Brydon DeWitt′s The Nonprofit Development Companion. The numerous forms, processes, job descriptions, templates, etc., certainly justify the subtitle, A Workbook for Fundraising Success. The book also provides a road map from the mission statement, through its strategic plan and goals to successful funding of the nonprofit′s activities. This book is a workbook, a road map, and a one–stop primer."
David L. Flick, President, Friendship Industries, Inc.

"The key to the success of any nonprofit is a solid financial foundation. Brydon DeWitt has put together the floor plan to follow in establishing this foundation. This book is a must–have for the toolbox of any nonprofit."
The Rev. Jonathan Barton, General Minister, Virginia Council of Churches

"New to the development world? Seasoned chief development officer? Put reading this book on your to–do list for now and once each year!"
Madge Logan Clark, current Volunteer Chairman, Build a House for Chi Omega Campaign, University of Tennessee, Knoxville; former chief development officer, St. Mary′s Episcopal School, Memphis