The New Store Workbook: The Essential Steps from Business Plan to Opening Day

ISBN-13: 9781138405165 / Angielski / Twarda / 2017

Museum Store Association

Opis

A complete, hands-on guide for museum professionals covering all planning stages of opening a new museum store.

Spis treści

Chapter 1: The Big Idea: Writing the Business Plan Chapter 2: How to Get There from Here: Timeline from Business Plan to Opening Festivities Chapter 3: From the Ground Up: Store Design and Visual Merchandising Chapter 4: Mission-Related Merchandise: Understanding UBIT Chapter 5: The Goods: Planning, Selecting and Purchasing Chapter 6: More Than a Transaction: Selecting the Point of Sale System Chapter 7: Thwarting Thieves: Store Security Chapter 8: Fun with Numbers: Financial and Inventory Procedures Chapter 9: Get the Word Out: Marketing the Store Chapter 10: Good Help is Hard to Find: Staffing Issues Chapter 11: The Customer is Always Right: Customer Service Basics Chapter 12: Satellite Locations: Opening the Off-Site Store Chapter 13: E-commerce Options: Opening an Online Store Suggested Reading Terms and Definitions

O autorze

Elisa J. Sobo