The New Paradigm in Business, Marketing and Career: 10 Bestselling Books Reviewed

ISBN-13: 9781468145120 / Angielski / Miękka / 2011 / 98 str.

Pierre F. Walter

Opis

THE NEW PARADIGM IN BUSINESS, MARKETING AND CAREER is a sampler with ten bestselling books reviewed. Among the reviewed authors are training gurus such as Edward de Bono, career consultants such as Laurence G. Boldt or marketing gurus such as Sergio Zyman. The books of Edward de Bono were a precious resource for me, and I studied them in minute detail, both for the concise in-depth research the great corporate trainer did on the human mind and our infinite human potential, and his specific and for the most part cutting-edge training techniques. Then I reviewed the books of Laurence G. Boldt, and was fascinated from the first to the last page. I found this man was more than even an excellent career coach, but a real sage, steeped in the Zen tradition and with a talent for wistful speech and talk. Finally I found Tom Butler-Bowden's volume "50 Success Classics" that I virtually devoured. I can only express my great admiration for this author's research and literary talent. Sergio Zyman's amazing and insightful book captivated me to a point I never put it down until I finished it. This book is a must-read for everyone who wants to know more about marketing or, rather, the end of marketing as we know it. An amazing career, an amazing man, not very much the type of individuals I am having social intercourse with, one of the toughest vintage, so to speak, but an admirable and extravagant person all in all, and a genius in his kind.