The New PR: 21st Century Public Relations Strategies & Resources... to Reach Millions

ISBN-13: 9781535051552 / Angielski / Miękka / 2016 / 42 str.

Naresh Vissa

Opis

PR is not what it used to be... Hiring experienced (and old) publicists, sending press releases, and pitching reporters at newspapers and magazines aren't worth the hassle, effort, capital, and resources given today's digital environment - where the Internet has become a necessity to make your mark online. Whether you're an operating business or a wannabe personality, people need to know your story... who you are... what you do... why you rock. Traditional (20th century) public relations no longer works. THE NEW PR shares big picture ideas, secret techniques, and easy-to-use and accessible resources to reach wide audiences... and build your brand through public relations.

Zawartość książki może nie spełniać oczekiwań – reklamacje nie obejmują treści, która mogła nie być redakcyjnie ani merytorycznie opracowana.