The New Influencers: A Marketer's Guide to the New Social Media

ISBN-13: 9781884956942 / Angielski / Miękka / 2009 / 236 str.

Paul Gillin; Geoffrey A. Moore

Opis

The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. "The New Influencers" explores these forces and looks at the changes they have initiated.