ISBN-13: 9781447325000 / Angielski / Twarda / 2017 / 244 str.
ISBN-13: 9781447325000 / Angielski / Twarda / 2017 / 244 str.
This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of fundraisers in the UK. Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising.