The Neuroscience of Rhetoric in Management: Compassionate Executive Communication

ISBN-13: 9781032241807 / Angielski / Miękka / 2021 / 110 str.

Dirk Remley

Opis

This book provides case studies from the fields of higher education, health care administration, computer technology, medical research, news media, and advertising to illustrate executive communication failure that directly resulted in termination.

Spis treści

Chapter 1 Introduction: The Role of Communication in Managing People

Chapter 2 The Neuroscience of Emotional Intelligence

Chapter 3 Leadership Messages

Chapter 4 Higher Education Case Study

Chapter 5 Splitting Support

Chapter 6 Tech Company Case

Chapter 7 News Media Case

Chapter 8 Advertising Agency Case

Chapter 9 Mary Beckerle Case: A Happy Case, Depending on Perspective

Conclusion

O autorze

Dirk Remley is a Professor at Kent State University, USA.