The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain

ISBN-13: 9780367888343 / Angielski / Miękka / 2019 / 164 str.

Dirk Remley

Opis

In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.

Spis treści

1. Introduction

2. Multimodality and Neurobiology

3. The Neurocognitive Model of Multimodal Rhetoric　

4. Framing Perception with Media

5. Narrative and Persuasion

6. Dress and Natural [Neural] Codes: Smell, Setting and Audience

7. Persuasion of Change

8. Historical Political Speeches

9. Persuasion, Perception and the Law

10. Production

11. A Neurorhetorical Analysis of a Multimodal Print Persuasive Message

12. Conclusion

O autorze

Dirk Remley is Professor in the Department of English at Kent State University, USA. He is the author of How the Brain Processes Multimodal Technical Instructions, Baywood 2015 and Exploding Technical Communication, Baywood 2015.