The Multinational Enterprise Revisited: The Essential Buckley and Casson

ISBN-13: 9781349354245 / Angielski / Miękka / 2009 / 311 str.

P. Buckley;M. Casson

Opis

The key writings by the authors on the future of the multinational enterprise published over the last thirty years. It contains seminal pieces with a new introduction and conclusion to tie these pieces together in a comprehensive overview of the theory of the multinational enterprise.

Spis treści

The Future of the Multinational Enterprise After 30 Years – the Continued Relevance of the Book The Optimal Timing of a Foreign Direct Investment A Theory of Cooperation in International Business Multinational Enterprises in Less Developed Countries: Cultural and Economic Interactions Organising for Innovation: The Multinational Enterprise in the Twenty-First Century An Economic Model of International Joint Ventures Models of the Multinational Enterprise Analysing Foreign Market Entry Strategies: Extending the Internalisation Approach The Moral Basis of Global Capitalism: Beyond the Eclectic Theory Strategic Complexity in International Business Edith Penrose's Theory of the Growth of the Firm and the Strategic Management of Multinational Enterprises.

O autorze

PETER J. BUCKLEY is one of the world's leading academics in the area of International Business. He is currently Professor of International Business and Director of the Centre for International Business at the University of Leeds, UK. He is also Visiting Professor at the Department of Economics, University of Reading.

MARK CASSON is a Professor of Economics at the University of Reading, UK. His research interests include the theory of the firm and the influence of moral systems on economic performance. He has served on the Council of the Royal Economic Society and is a Fellow of the Academy of International Business.