The Multi Business Model Innovation Approach: Part 1

ISBN-13: 9788793609662 / Angielski / Twarda / 2018 / 300 str.

Opis

It is argued in most academic literature that Business Model (BM) is a general model for how any business runs or should be run, it is the ""blueprint of the business"". This book addresses the concerns in the BM community and in BMI practice about just focusing on the ideation and conceptualization of BMs.

Spis treści

• Preface
• 1. MBIT Research and Research Group: A History
• 2. The History of the Business Model
• 3. Comparing Business Model Frameworks
• 4. The Business Model Cube
• 5. The Multi Business Model Approach
• 6. The Business Model Ecosystem Approach
• 7. The Business Model Relations Axiom

O autorze

Peter Lindgren