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In his new book, Ning Yu continues his work on the issue of similarities and differences in metaphorical conceptualization across languages and cultures, this time focusing on morality. A major merit of the book is that it provides a fresh view on the moral metaphor systems in English and Chinese, which brings to light previously undiscovered facets of the domain. This is a must read for anyone interested in the conception of morality as such, its cross-cultural
aspects, and conceptual metaphor theory in general.
Ning Yu is Professor of Applied Linguistics and Asian Studies at The Pennsylvania State University. His research interests lie in the relationship between language, culture, and cognition, cognitive linguistics, and the cognitive approach to metaphor studies. His publications include The Contemporary Theory of Metaphor: A Perspective from Chinese (Benjamins 1998), The Chinese HEART in a Cognitive Perspective: Culture, Body, and Language (de Gruyter
2009), and From Body to Meaning in Culture: Papers on Cognitive Semantic Studies of Chinese (Benjamins 2009). He is co-editor of the book series "Cognitive Linguistic Studies in Cultural Contexts" and of the International Journal of Chinese Linguistics.