The Modern American Wine Industry: Market Formation and Growth in North Carolina

ISBN-13: 9781848931367 / Angielski / Twarda / 2011 / 224 str.

Opis

This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.

Spis treści

Preface; Introduction; Chapter 1 Districts, Networks and Knowledge Brokering; Chapter 2 From the Beginnings to Prohibition; Chapter 3 Post-Prohibition to the 1990s; Chapter 4 Emergence of a Wine Cluster; Chapter 5 Market Growth, Differentiation and Legitimacy; Chapter 6 Cluster Consolidation: Networks, Quality and Wine Tourism; Conclusion;

O autorze

Ian M. Taplin