ISBN-13: 9786209489174 / Angielski / Miękka / 2025 / 68 str.
The Mind in International Negotiations and Treaties seeks to analyze the fusion of neuroscience, trade and international law. It focuses on Neuro Business and neuromarketing, which employ neurotechnologies and AI to predict and influence subconscious behavior.The text underscores the urgent need to address the profound ethical and legal implications arising from the collection of "neurodata," highly sensitive brain information. To protect mental autonomy and prevent manipulation, it proposes the creation and implementation of international regulatory frameworks to ensure transparency and defense of the new "neuro-rights".