The Michelin Men: Driving an Empire

ISBN-13: 9781860648960 / Angielski / Twarda / 2004 / 288 str.

Herbert R. Lottman

Opis

The remarkable story of how two brothers--Edouard and Andre Michelin--turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world. Edouard, a landscape painter, displayed an engineering genius for tire making and product innovation, while Andre, trained as an engineer, displayed an artistic genius for advertising and marketing. Together they kick-started the world's automobile industry and gave us one of the most famous and best loved company logos--the ""Michelin Man."" In their relentless search for new ways to publicize and market their products, they created a tourist industry around the motor car and their now-legendary Michelin Guides.

O autorze

Herbert Lottman is the European correspondent for 'The Bookseller' and 'Publisher's Weekly'. He is author of numerous successful books including 'Return of the Rothschilds' (I.B.Tauris) and biographies of Camus, Flaubert and Jules Verne. He lives in Paris.