Prof. Dr. Daniel Memmert is managing director for the Institute for Exercise Training Science and Computer Science at the German Sports University in Cologne. His main research areas are movement science, sport psychology, and sport informatics. He holds trainer licenses in soccer, tennis, snowboarding, and alpine skiing and is the author of books on modern soccer training. In addition, he cooperates with national and international professional clubs, the German national team, and DAX companies and has organized the first international continuing education master's program in Match Analysis.