In all the best ways, The Meat Paradox complicates the ongoing debate between omnivores and herbivores. It's a funny, reverent reminder that meat has always been central to our story as a society. Dan Barber, author of The Third Plate: Field Notes on the Future of Food
Rob Percival is a writer, campaigner and food policy expert. His commentary on food and farming has featured in the national press and on prime time television, and his writing has been shortlisted for the Guardian's International Development Journalism Prize and the Thomson Reuters Foundation's Food Sustainability Media Award. He works as Head of Food Policy for the Soil Association. The Meat Paradox is his first book.