The Matriarch Rules: How to Own Your Power, Know Your Worth, and Lead the Life You've Always Wanted

ISBN-13: 9781119572749 / Angielski / Twarda / 2019 / 176 str.

Randy Patterson

Spis treści

Acknowledgments xiIntroduction: Becoming a Modern Matriarch 1The Modern Matriarch 2Loved, but Not Cared for 3A Craving for "Normal" 4A Truth Moment 5When "Wise Counsel" Appears 6A Matriarch Today 7Chapter 1 The Matriarch is the CEO 9Homeless but Not Helpless 10Use Your Resources 12Getting on Our Feet 15From Baby Blues to Business Partner 16Roles and Responsibilities of the Matriarch 18Chapter 2 A Matriarch's Future is Based on Her Actions Today 29Take History-changing Actions 30Tally Your Successes and Not Your Failures 32Write the Story of You: A Woman Destined for Great Success 35Live Each Day to the Fullest, and Feel Like You Absolutely Slayed it 38Protect Your Dreams with Your Life! 39Chapter 3 The Four Big Lies 41Lie #1: I'll Try 43Lie #2: I'm Too Busy 45Lie #3: I Can't 50Lie #4: I Had No Choice 55Chapter 4 A Matriarch Owns Her Decisions 57Meet Suzie, a Woman in Need of Wise Counsel 59The Co-signer: Does She Co-sign Your Agenda or Her Own? 62Wise Counsel: She Paints the Big Picture without an Agenda 63Confidence is Key 63Decision-making 101 67Chapter 5 Attention! We No Longer Work for Free! 73We All Want a Bigger, Better Boat and Working for Free is Not How We'll Get It! 75Calling All Matriarchs! Viva la Revolution! 82Chapter 6 A Life and Business That's Carefully Crafted 93Branding: Just Do it 94People are Their Own Brands 94Rebuilding Your Brand Based on Your Authentic Self 97Your Brand Aesthetic: are You Bland or On Brand? 101Your Personal Style Guide 104Your Family Has Also Been Branded 105The Wedding Therapist: Finding the Starting Point for Her Business's Brand 106A Carefully Crafted Matriarch Business 108Chapter 7 Time Management and the Five Rules of Business 113Time Management 114Let's Go Make Some Money, Matriarch! 117Rule #1: It Starts with a Plan 119Rule #2: It's Got to Be Legal 121Rule #3: It Takes a Systematic Approach 123Rule #4: Marketing is a Never-ending Process 124Rule #5: You've Got to Be Found on the Web 126Manage Your Time and Follow the Rules 128Chapter 8 The Payoff is Personal 131Confidence Can Overcome an Old Message 131Confidence, Meet Systems and Tools 133Passion: A Strong and Barely Controllable Emotion 134Inspiration and Motivation 137Maintaining Motivation 140Pressure is How Diamonds are Made 142A Matriarch Maintains and Protects What She Builds 143Make NOT Having These F.E.A.R.S. Your Biggest Fears 144Chapter 9 A Matriarch Leaves a Great Legacy 147What Exactly is a Legacy? 148Leaving a Legacy Whether You Like it or Not . . . 148My Mom, Shari . . . 149A Matriarch Lives an Intentional Life 150A Matriarch Cultivates an Inner Sanctum 151A Matriarch Gives and Takes 152A Matriarch Rocks Out to Her Own Soundtrack 153A Matriarch Knows Her Language is Her Legacy 154A Matriarch Switches Gears When Necessary 155Live Like a Matriarch and Leave a Legacy Worthy of a Matriarch! 156About the Author 159Index 161

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RANDY PATTERSON is the co-founder and CEO of ProDoula, a multi-million dollar startup focused on educating and empowering individuals in the birth and business spheres. As a philanthropist and activist, she has fought to legitimize and monetize what is traditionally thought of as "women's work" and frequently speaks to women's groups on this important subject. Her work has been featured in Slate, Swaay, Buzzfeed, Motto, Parade and The New York Times among others.