The Marketing Manual

ISBN-13: 9781138440999 / Angielski / Twarda / 2017

Michael Baker

Opis

A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get there?

Spis treści

Chapter 1 Strategic marketing planning; Chapter 2 Problem solving and decision making; Chapter 3 Developing a marketing orientation; Chapter 4 Marketing and competitive success; Chapter 5 The marketing appreciation; Chapter 6 Where do we want to go?; Chapter 7 How do I get there?; Chapter 8 How will I know when I've arrived?;

O autorze

Michael J. Baker