The Marketing Environment (Rle Marketing)

ISBN-13: 9781138989566 / Angielski / Miękka / 2015 / 380 str.

John a. Dawson

Opis

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

Spis treści

1. The Economic Role of Marketing 2. Channels and Power Relationships in Marketing Systems 3. Demand and the Behaviour of Consumers 4. The Organisation of Retail Distribution 5. Conflict and Response in the Wholesale Sector 6. Marketing by Producers 7. Land Use Complexes – Two Examples 8. Government Influences in Marketing 9. Conflict, Response and Marketing Change.

O autorze

Multivolume collection by leading authors in the field