ISBN-13: 9783639129649 / Angielski / Miękka / 2009 / 136 str.
ISBN-13: 9783639129649 / Angielski / Miękka / 2009 / 136 str.
Retail structure may be changing dramatically due tothe diversified retail formats, increased size ofretail stores, new technological developments, andthe changes in consumer behavior. The study of retailstructure has a place in the historical research onretailing but has been generally the descriptivetype. There is a lack of any empirical work on thestructure of US retailing in whole or part. With thesignificant growth of the Internet retailing, it ismore important to see the potential market structurein this new area of retail. Therefore, this book isdesigned to follow the changes in the US retailingfrom1984-2003 and look at the market structure inInternet retailing. By examining key metrics, thisbook outlines structural changes in overall retailingand each segment of retail. This book also examinesthe predictive ability in the retail industry andfurther forecasts retail structural changes in thenext five years. The findings will provide empiricalevidence for the various structural modelsconceptualized in the texts and also give somesupport for retailers and public policy makers ontheir market strategies or public policies towardbetter market performances.