The Management of Intangibles: The Organisation's Most Valuable Assets

ISBN-13: 9780415224932 / Angielski / Twarda / 2002 / 336 str.

Ahmed Bounfour

Opis

The subject of intangibles and knowledge management is becoming increasingly more significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organizations today. This comprehensive volume provides an integrated approach to intangible resource management and an evaluation of its contribution to the establishment of competitive advantage in the market place.

Recenzje

'Provides a broad picture of the problematic issues associated with managing intangibles today.' - Long Range Planning

Spis treści

1. Definitions and Stakes 2. Measuring the Immeasurable 3. Information and External Knowledge 4. Knowledge Creation 5. Knowledge Memory 6. Knowledge Management 7. Image, Brand, Corporate Identity 8. Outsourcing 9. Back to the Man 10. A Dynamic View of Organization's Performance: The IC-dVAL® Approach 11. Reporting and Managing Intangibles: the Policy Agenda

O autorze

Ahmed Bounfour