The Management of Innovation

ISBN-13: 9780198288787 / Angielski / Miękka / 1994 / 312 str.

Tom Burns

Opis

First published in 1961, The Management of Innovation is a business classic: one of the most influential books about business organizations ever published. Challenging the received wisdom that there is "one best way" to manage, it sounded the death knell of classical management theory and provided something lasting in its place: a way of looking at organizations that allowed for different contexts, different markets, and different rates of technological change. The book's famous typology of organizations as mechanistic vs. organic has proved timeless, as relevant today as more than thirty years ago. This edition includes a new preface by Tom Burns that situates the work in its historical and current contexts and offers his reflections, years later, on the ideas that changed the way people thought about organizations.

Recenzje

A new edition of Burns and Stalker's scholarly text on organisation theory and industrial sociology is indeed welcome and should provide stimulating reflection for those who work in dynamic industries and professions ... For over thirty years, this book has taken a leading role in encouraging creative behaviour in industry and commerce; its message remains relevant in today's harsh economic environment ... Those who offer professional services - including market and social research - will find that this pioneering text inspires them to reflect imaginatively on their present activities as practitioners and managers.