The Management and Branding of Village Tourism

ISBN-13: 9786206737636 / Angielski / Miękka / 108 str.

Ni Luh Putu Agustini Karta; I Ketut Sutapa; I Ketut Sida Arsa

Opis

This book is the result of research on tourism villages and SMEs in several areas in Bali, Indonesia and Andhra Pradesh India. The author examines management, branding, digitalization strategies, inclusive innovation in MSME businesses and community contributions in maintaining their sustainability. The development of science and technology combines the approach to managing tourism villages and MSMEs as an inclusive business that benefits society, the economy and the environment. Management and brands are a priority for tourism villages and MSMEs because they are community-based. These researches were funded by the Ministry of Education and Culture Research and Technology DIKTI and the Triatma Surya Jaya foundation.

O autorze

Dr. Ni Luh Putu Agustini Karta is an associate professor at the Faculty of Business and Tourism at Triatma Mulya University. As Vice Chancellor for Academic Affairs; teaching, research and dedication really inspire the work. Research findings need to be further implemented in people's lives.