The Long Tail : How Endless Choice is Creating Unlimited Demand

ISBN-13: 9781846570872 / Angielski / CD-Audio / 2007

Chris Anderson

Opis

Shows that the future of business does not lie in hits, but in what used to be regarded as misses - the endlessly long tail of that same curve. This work takes a look at the new economics of the Internet age, showing where business is going and exploring t

Recenzje

Anderson's insights with The Long Tail influence Google's strategic thinking in a profound way. Read this brilliant and timely book if you want to get a look at the future of business. Eric Schmidt, CEO Google

O autorze

Chris Anderson is Editor-in-Chief of Wired magazine, a position he took up in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by AdAge magazine. Previously, he was at the Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation. He lives in Northern California with his wife and four children. He can be reached at www.thelongtail.com.