The Limits to Globalization and the Regional Strategies of Multinational Enterprises

ISBN-13: 9783409142403 / Angielski / Miękka / 2005 / 170 str.

Opis

The papers in this Special Issue show that a new theory of international management built to explain regional-level strategy and structure is required. It presents different approaches that show the necessity of selectivity in internationalization on all levels of economic relations.

Spis treści

A Transaction Cost Economics Approach Regional and Global Strategies of Japanese Firms Regional versus Global Strategy in the US Service Industries Regional Management Centers in the Asia-Pacific The Globalization Myth: The Case of China Globalization Rediscovered: The Case of Uniqueness and 'Creative Industries' Are the Largest Financial Institutions Really 'Global'? Environmental Reporting by Multinationals from the Triad

O autorze

Alan Rugman is Director of the Center for International Business Education & Research and Professor of Management, Business Economics and Public Policy at the Kelley School of Business, Indiana Univ., Bloomington, USA.
Alain Verbeke is Professor of International Business Strategy, McCaig Chair in Management, Department of Strategy & Global Management, Haskayne School of Business, Faculty of Management, University of Calgary, Calgary, Canada.