Acknowledgments viii Preface 1 Introduction 3 One—Young Bassett and the Show Business of Sports 7 Two—Show Business Leads to Sports Business 15 Three—Battle for the Hockey Heart and Soul of Toronto 27 Four—No Defense, No Discipline, No More Toronto 36 Five—No, Canada: The WFL Northmen and Canadian Anti-Americanism 45 Six—Bassett Becomes a Political Football 57 Seven—The Best of a Bad League 76 Eight—Too Good for the WFL, Not Enough for the NFL 89 Nine—Selling Hockey in Alabama 103 Ten—Emancipation of the Canadian Juniors 119 Eleven—Tennis, the USFL and the Bandits 131 Twelve—Bandit-Ball 152 Thirteen—The Model USFL Franchise 165 Fourteen—The Death of the USFL and Bassett 179 Fifteen—Conclusion 197 Chapter Notes 207 Bibliography 223 Index 231