The Librarian's Nitty-Gritty Guide to Content Marketing

ISBN-13: 9780838914328 / Angielski / Miękka / 2016 / 128 str.

Laura Solomon

Opis

When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence.

Spis treści

• Chapter 1: Get Over Yourself
• Chapter 2: Should You Care About Content Marketing? (Yeah, Probably.)
• Chapter 3: Identifying Your Audience(s)
• Chapter 4: Planning Not to Fail
• Chapter 5: Writing So People Might Give a Damn
• Chapter 6: Common Mistakes: Getting Better, Going Forward
• Chapter 7: Are You Actually Succeeding? (And How Do You Know?)

Afterword

Bibliography

Index