The Lean Enterprise

ISBN-13: 9781118852170 / Angielski / Twarda / 2014 / 256 str.

Trevor Owens; Obie Fernandez; Grace Ng

Opis

#1 Amazon Bestseller in Lean Management Discover the methods of lean startups that can revolutionize large organizations and their products Even in a tough economic climate, the startup business community has found a way to create innovative, game-changing products in shockingly short timeframes. So why should larger, more established companies take notice? Because they have everything to gain when they examine and adopt the strategies, tools, and attitudes of these smaller competitors. The Lean Enterprise presents a groundbreaking design for revolutionizing larger organizations, one that draws on the ingenious tenets and practices espoused by the startup community. The guidelines in this book will help companies shake the lethargy, bureaucracy, and power struggles that plague large organizations and hold them back from true innovation. At the heart of this resource is a comprehensive, practical approach based on methods, timetables, compensation, financial investment, and case studies that reveal the startup mentality. Respected thought leaders in lean startup methodologies, the authors cover successful enterprise development, development innovation labs, corporate venture arms, and acquisition and integration of startups.

• Essential reading for entrepreneurs, product managers, executives and directors in Forbes 2000 organizations, and board members
• Presents the tools and methodologies large businesses need to compete with a new generation of highly-empowered entrepreneurs
• Covers lean startup culture and principles and identifies the behaviors that arestunting growth at large enterprises
• Offers a comprehensive, practical approach for developing exciting products and services and opening vast new markets

Don't be mystified by the success of startups. Master the methods of this new generation of entrepreneurs and compete on a level playing field.

Spis treści

Introduction vii

Chapter 1 Roadmap: Introducing the Lean Enterprise 1

Chapter 2 Strategy 19

Chapter 3 Corporate Structure 39

Chapter 4 Compensation 59

Chapter 5 Vision: The Innovation Thesis 71

Chapter 6 Lean Enterprise Process 83

Chapter 7 Experimental Methods 109

Chapter 8 Innovation Accounting 131

Chapter 9 Incubate Internally 149

Chapter 10 Acquire Early 167

Chapter 11 Invest When You Can t Acquire 185

Chapter 12 Innovation Flow 201

Conclusion 211

About the Author 221

Index 223

O autorze

TREVOR OWENS is an entrepreneur and thought leader in Lean Startup methodologies. He is the Founder and CEO of Javelin.com, an innovation training and software company known for its Lean Startup Machine workshop that has helped tens of thousands of innovators, including those from Google, Salesforce, News Corp, Intuit, and others, start thousands of new businesses across six continents.
http://leanenterprisebook.com
http://javelin.com

OBIE FERNANDEZ is an avid writer and technology enthusiast. He works with Owens as the Co–Founder and CTO of Javelin.com. Fernandez is also author of the best selling technology book The Rails Way and the founder of multiple successful companies, including one of the world s best known Ruby on Rails web design and development agencies, Hashrocket.
http://obiefernandez.com

Blurb

PRAISE FOR THE LEAN ENTERPRISE

"The Lean Enterprise presents a framework for companies to create an environment that empowers the greatest entrepreneurial talent to thrive inside the organization, retaining the greatest innovative minds and reaping the benefits of their greatest inventions."
Brad Smith, Intuit President & CEO

"Corporations who miss this book have their days numbered."
Dave McClure, Founding Partner at 500 Startups; Investor in Twilio, SendGrid, MakerBot, and Mint.com

The age of the traditional enterprise is over. Tiny, highly innovative, and daring startups rule the headlines and the financial bottom lines of the business world. With markets emerging seemingly from nowhere and no room whatsoever for "second place," speed is the only advantage in this new landscape. Adopting a lean approach more often associated with small startups may be the saving grace for the enterprise, but corporate leaders will have to quickly and energetically embrace this new paradigm to re–level the playing field.

The Lean Enterprise: How Corporations Can Innovate Like Startups takes an in–depth look at the methodologies, tools, development strategies, and incentive structures that are helping to guide some of the world s largest organizations to reclaim their innovation prowess.

Take an expert tour through the details of leading a lean enterprise complete with case studies and interviews of successful innovators to propel your organization to new frontiers in innovation.