The Language of Websites

ISBN-13: 9780415328531 / Angielski / Twarda / 2005 / 136 str.

Mark Boardman

Opis

Explores how websites use and present language, covers different types of web-based interaction and considers the structures of language online. Offers practical advice on how to build websites and includes a full glossary.

Spis treści

Introduction: Background To Language And The Web.  What the Book is Not.  Human Communication.  Unit 1  Getting Really Wired.  The Physical Context Of Websites.  A Terrible Beauty is Born.  How Personal Computers Began.  Everything Within.  The Origins of the Web.  The March of Time.  Developments in Web Design.  Unit 2  Front Of House.  Institutional Websites.  Virtually There.  Websites as Metaphorical Buildings.  Basic Burger - Nothing on it.  Developments in Web Graphics.  Marking Territory.  Web Address Names.  Mapping Territory.  Finding your Way Around.  Unit 3 Boundaries. Real And Imagined.  Personal Websites.  How the Web Defeats Boundaries.  Publishing for Everyone.  Does the Language of Websites Exist?  Doppelgänger: Your Web Personality.  Unit 4  Streamers And Flashers.  Sound And Video.  Content On The Web.  The Digital Revolution.  It's Alive. Multi-Media Content.  Narrative Enforcement.  Popup Windows and Spam.  Unit 5  Ready Or Not.  Searching The Web.  Indexes and Catalogues.  Computers as Searchers.  The Language of Dead Links.  Comparing Search Engines.  Advanced Searching and Boolean Logic.  Unit 6  The Raw Materials of Web Writing.  Two Languages of the Web.  What you See is Not What you Get.  Index of Terms.  Bibliography

O autorze

Mark Boardman is Head of Media at South Craven School, Keighley, Yorkshire, UK. He is an experienced teacher, having taught English A Level for many years, and is a senior examiner for AQA English Language. He also founded and runs The English Language List, an email discussion group for teachers of English Language.