The Language of Service Encounters: A Pragmatic-Discursive Approach

ISBN-13: 9781108718752 / Angielski / Miękka / 2019 / 276 str.

J. Cesar Felix-Brasdefer

Opis

A comprehensive account of face-to-face interactions in commercial and non-commercial service encounter settings.

Recenzje

'Based on the assumption that language in [Service Encounters] SEs is closely related to sociocultural and cognitive contexts, Félix-Brasdefer proposes an insightful pragmatic-discursive approach, in which an SE is considered as a joint activity realized by a series of joint actions.' Xinzhang Yang, Discourse Studies

Spis treści

Introduction; 1. Approaches to service encounters: a pragmatic-discursive analysis of social action; 2. Service encounters in commercial and non-commercial settings; 3. Cross-cultural service encounters: negotiating service in the United States and Mexico; 4. Intra-lingual pragmatic variation in service encounters; 5. Negotiating service in Mexican markets; 6. Intra-cultural service encounters at a US visitor information center; 7. Relational talk and the negotiation of face in service encounters; 8. Forms of address and politeness in service encounters; 9. Conclusions.