The Language of Organizational Styling

ISBN-13: 9781107666979 / Angielski / Miękka / 2019 / 211 str.

Lionel Wee

Opis

This interdisciplinary, book-length study of the linguistics of organizational styling presents an innovative take on the notion of style.

Recenzje

'In sociolinguistics, and more particularly in social semiotics, Lionel Wee has attempted to break new ground … Wee's perspective that the styling of organizations is fundamentally different from (yet related to) that of individuals emerges as a particularly salient theme.' Sebastian Muth, Journal of Sociolinguistics

Spis treści

1. Introduction: the organization as a corporate actor; 2. Styling: from persons to organizations; 3. Enterprise culture as a master ethical regime; 4. Size matters: the semiotics of big versus small businesses; 5. When Peter meets Harry: the emotional labor of organizations; 6. Organizational restyling; 7. Styling the organizational other; 8. Organizations and speakers: structure and agency in language.