The Language of New Media Design : Theory and Practice

ISBN-13: 9780415372572 / Angielski / Twarda / 2008 / 205 str.

Radan Martinec;Theo van Leeuwen

Opis

This textbook introduces the principles and methods for the analysis and design of non-linear texts, from websites to CD-Roms.

Integrating theory and practice, the book explores a range of models for analyzing and constructing multimedia products. For each model, the authors outline the theoretical background and provide examples of how the models can be used from students' coursework to commonly available websites and other multimedia products. 

Spis treści

Preface.  Acknowledgements  1. Introduction  2. Simple Non-Linear Models  3. Complex Non-Linear Models  4. The Second Translation  5. Generic Structure  6. Case Studies  7. Afterword

O autorze

Radan Martinec (London College of Communication, UK) (Author) ,  Theo van Leeuwen (University of Technology, Sydney, Australia) (Author)